WHY YELLOW PAGE ADVERTISING, YOU ASK?
- 41.6% of home and trade service small business owners use yellow page advertising and promotions with a 22.4% rate of return (ROI) 10-20x spent
- 84% of consumers report that they have used either print or internet yellow pages over the past year to locate a local business
- 55% of consumers reported that they have used a print directory in the last month
- In a study of perceptions of trust, accuracy and other subjective factors. Print directories (yellow and white pages) edged out search engines as being more trusted, 45% to 41% — and social networks were far behind at 1%.
- For accuracy, print directories were again ahead at 45%, followed by search engines just behind at 39% — and social networks barely registering at 2%.